Human Studio’s Process Ethos



Our process builds a collection of methods that are tailored to the unique situations, user groups and cultural context a project is embedded in. An ethos which rather than employing a standard linear process, deploys methods that are always built to suit the specific situations of a given project context. Through a wide range of qualitative and quantitative methods, Human Studio investigates the many different aspects of experience and activity within  a project’s setting. That way we ensure a deep understanding of the particular needs and opportunities of any given project, as well as the complexity of the socio-physical relationship between space and the different user groups within it. Depending on project scope and focus - our overall process involves multiple supportive subprocesses.


Our broad mixed-methods approach consists of a tailored combination of qualitative and quantitative investigation methods. Through this, we dive deep into specific settings to understand the activities, behavior patterns and needs of every user group.


Our situated approach stems from the need to put in context and describe the particular circumstances of a project. Through a multi-varied analysis, we “site” ourselves in a project alongside key stakeholders to apply our unique methodology of engagement.


Although defined here as an independent phase - design is central to everything we do. We apply future-oriented design principles to increase the qualitative and quantitative outcomes for any method, process, analysis, investigation, engagement, or idea that we craft for a project.


The execution of a strategic plan or design implements our findings and understandings directly into the specific setting or project. Through our extensive knowledge of an environment, we tailor solutions related to real opportunities and challenges.



Evaluating the outcome of a project or plan is the end AND the beginning of our process. Through our evaluation practice, we can assess not only technical aspects of an environment, but also the social issues that are crucial to ensure user satisfaction, engagement, and well-being. This knowledge informs new investigations and new potential solutions.